What is a “deepfake?” And how can I recognize images that have been created with generative AI?

A deepfake is convincingly altered or AI-generated media that depicts a real person saying or doing something that did not happen. The term most often applies to deceptive images, videos, or audio.

It is becoming difficult to identify AI-generated media just by looking for visual mistakes. Instead, investigate its source and context:

• Find the original post or publication.
• Use Google Images or another reverse-image-search tool to locate earlier copies and related images.
• Check whether reputable sources report the same event.
• Look for Content Credentials, which may show how the file was created or edited.
• Be especially cautious when content provokes a strong emotional reaction or asks you to act quickly.

​​​​​No single method is conclusive. Missing Content Credentials or reverse-search results do not prove that something is fake.

Learn more

• Content Credentials
• The Trust Flip - Kevin Kelly